P025 | Netflix - Tyler Rake: Extraction DACH Campaign
This campaign was extremely special as it was created in the midst of the beginning of the Covid-19 pandemic in April 2020. With the prevailing unknowingness and omnipresent fear, we had to pave our way to the final production of these assets with a lot of strength and determination. In the end, in addition to other smaller assets, two larger main components of the campaign were created, some of which were produced under the strictest hygiene regulations and others completely remotely. Body Mission is a series of workout videos based on the main character from the film with boxer/MMA fighter and influencer Michael Smolik. We filmed this part with a 2-person-crew on location and coordinated it remotely. Watch Buddy is a mutual watching experience (see explanation in the teaser) in which several influencers took part. We produced this part completely remotely by sending the influencers specially prepared technical sets with instructions for the shoot. Of course, we were also available non-stop to answer any questions and coordinated everything remotely.
Body Mission
Watch Buddy