P034 | Mazda SUV Range Q4 Sales Push - Drive together
This was certainly one of the most challenging and extensive campaigns I have produced to date. Over 200 assets for all models in the Mazda CX SUV range were created in 4 days of production, both film and photo. We worked in parallel with two completely independent units and locked off half of Barcelona for this. Never before have I had such an extensive schedule puzzle on the table. The highlight of the lock-offs was certainly the 8-lane road directly in front of Estación de Francia, where we got a full lock-off for a few hours in the early morning. Apparently this doesn't happen that often, but we were a bit lucky. Otherwise we had about 100 crew on set. 15 actors. 13 picture cars. 1 U-Crane. 1 lowloader. Some long days and nights. And above all a lot of passion and fire. Props to the great clients and agency who believed in us to the end and props to the entire crew who made the impossible possible. Without you all this would have been unthinkable. P.S. The two films below are the main films, but only a fraction of the assets that were delivered at the end of this campaign.
Hero 20s
DC 30s