P042 | What3Words - ... 's got an address now!
A brand awareness campaign by London-based start-up What3Words for the German market. The What3Words app makes it much easier to find places in the world because they have divided the world into 3x3m squares and given each square a three-word name. So no more entering long and cumbersome Google coordinates to find an oasis in Sahara. Quite practical actually. About the shoot: 19 vignettes, 3 days of filming, 17 crew members. Cold April. Berlin. Yeah.
DC 45s
Hero 40s