P045 | Volkswagen MOVE Special Models TVC w/ German national football team - That's how much more I got!
A campaign for the Volkswagen Move special models, which we shot with the German national football team at the DFB campus in Frankfurt. Anyone who has ever done a national football team or similar shoot knows the struggle. You only have a very limited number of hours with the team and the sponsors pack a media day full of productions, everyone wants a few valuable minutes with each national player. A kind of factory is created on site for the few hours the players are there and they are taken from one station to another. Everything to the minute. And before that, you have a few rehearsals to make the processes as smooth as possible and to recognise all possible pitfalls early on. I had a lot of respect for the tireless AD department, who managed this monster planning and reacted to every last-minute change right up to the bitter end. And there were quite a few. I think this time we had over 300 people on set and a 10-page callsheet. That was definitely quite something. Incidentally, we shot the advert twice: with a neutral team and with real national team.